The Subscription Shift: Is leasing HVAC Here to Stay? with Tom Towe
Change Your Filter with Tall Paul
Key Points
- Think about the products or services you used to purchase in the past but have now shifted to subscribing or licensing – why not implement that concept into HVAC?
- Homeowners are going to take the path of least resistance, and not always think 10 years out.
- The 3 largest pros for contractors using the Premiere Program: an increase in average ticket & margin, locked-in service with a potential customer for life, and guaranteed recurring revenue. These are all factors PE companies look at when acquiring.
- Seize the opportunity to be an early adopter and make a name for yourself in the market if no one else is doing it. You don’t want to be the one chasing when it’s too late.
Who is Tom Towe?
Welcome back to the Change Your Filter podcast! On today’s episode we had the pleasure of sitting down with the Vice President of Business Development at Service 1st Financial, Tom Towe.
Service 1st Financial provides consumers & contractors with a worry-free service that upgrades their home comfort systems utilizing Service 1st’s proprietary Premier Program. This program allows consumers to replace and upgrade home comfort systems for a low monthly payment while eliminating unexpected maintenance, repair, and even future replacement costs.
Before joining Service 1st Financial, Tom spent nearly 22 years at Lennox International, where he held various positions in field marketing, business development, and brand management. In his current role at Service 1st Financial, Tom focuses on collaborating with Premiere Program contractors to optimize their utilization of the program, resulting in increased ticket sizes and improved job closure rates. Additionally, he actively engages in onboarding contractors to establish new partnerships in order to scale the program.
Our host, Tall Paul, has had the privilege of knowing Tom for 15 years. Throughout their friendship, Paul has always admired Tom’s commitment to driving change within our industry. Tom is consistently working on the “new thing and the hard thing,” which we had the pleasure of discussing throughout this episode.
What to Expect
In the second episode of Season 2, Tom & Paul delve into the inefficiencies of the buying process within the HVAC industry, and the proactive measures taken by Service 1st Financial and Contractor Commerce to address these challenges. In this episode, you will discover valuable insights on innovative strategies and initiatives aimed at streamlining the buying process in the HVAC industry.
Throughout the show, you’ll have the opportunity to listen to Paul and Tom reconnect after many years and discover what Tom has been up to at Service 1st. You’ll hear Tom talk about the concept of leasing/subscriptions within the HVAC industry and the challenges they’ve had to overcome as an organization. Moreover, you’ll learn about the multitude of benefits offered by the Premiere Program (both for contractors and homeowners,) and even hear some success stories!
This episode is packed with valuable information that you won’t want to miss. You’ll get the chance to gain insights into manufacturers’ interests in the Premiere Program, state and federal involvement, the ideal contractor Service 1st is looking to partner with, Tom’s strategies for building and staffing the company, and his methods for staying organized amidst everything.
(Plus, you’ll even get to learn what TV shows/books he is currently into.)
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
If you are interested in getting in touch with Tom, you can visit their website to schedule an appointment. If you want to directly reach out to Tom, he invites you to email him at [email protected] or give him a call at (469) 585-4541!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
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The Subscription Shift: Is leasing HVAC Here to Stay? with Tom Towe
Change Your Filter with Tall Paul
Key Points
- Think about the products or services you used to purchase in the past but have now shifted to subscribing or licensing – why not implement that concept into HVAC?
- Homeowners are going to take the path of least resistance, and not always think 10 years out.
- The 3 largest pros for contractors using the Premiere Program: an increase in average ticket & margin, locked-in service with a potential customer for life, and guaranteed recurring revenue. These are all factors PE companies look at when acquiring.
- Seize the opportunity to be an early adopter and make a name for yourself in the market if no one else is doing it. You don’t want to be the one chasing when it’s too late.
Who is Tom Towe?
Welcome back to the Change Your Filter podcast! On today’s episode we had the pleasure of sitting down with the Vice President of Business Development at Service 1st Financial, Tom Towe.
Service 1st Financial provides consumers & contractors with a worry-free service that upgrades their home comfort systems utilizing Service 1st’s proprietary Premier Program. This program allows consumers to replace and upgrade home comfort systems for a low monthly payment while eliminating unexpected maintenance, repair, and even future replacement costs.
Before joining Service 1st Financial, Tom spent nearly 22 years at Lennox International, where he held various positions in field marketing, business development, and brand management. In his current role at Service 1st Financial, Tom focuses on collaborating with Premiere Program contractors to optimize their utilization of the program, resulting in increased ticket sizes and improved job closure rates. Additionally, he actively engages in onboarding contractors to establish new partnerships in order to scale the program.
Our host, Tall Paul, has had the privilege of knowing Tom for 15 years. Throughout their friendship, Paul has always admired Tom’s commitment to driving change within our industry. Tom is consistently working on the “new thing and the hard thing,” which we had the pleasure of discussing throughout this episode.
What to Expect
In the second episode of Season 2, Tom & Paul delve into the inefficiencies of the buying process within the HVAC industry, and the proactive measures taken by Service 1st Financial and Contractor Commerce to address these challenges. In this episode, you will discover valuable insights on innovative strategies and initiatives aimed at streamlining the buying process in the HVAC industry.
Throughout the show, you’ll have the opportunity to listen to Paul and Tom reconnect after many years and discover what Tom has been up to at Service 1st. You’ll hear Tom talk about the concept of leasing/subscriptions within the HVAC industry and the challenges they’ve had to overcome as an organization. Moreover, you’ll learn about the multitude of benefits offered by the Premiere Program (both for contractors and homeowners,) and even hear some success stories!
This episode is packed with valuable information that you won’t want to miss. You’ll get the chance to gain insights into manufacturers’ interests in the Premiere Program, state and federal involvement, the ideal contractor Service 1st is looking to partner with, Tom’s strategies for building and staffing the company, and his methods for staying organized amidst everything.
(Plus, you’ll even get to learn what TV shows/books he is currently into.)
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
If you are interested in getting in touch with Tom, you can visit their website to schedule an appointment. If you want to directly reach out to Tom, he invites you to email him at [email protected] or give him a call at (469) 585-4541!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
TRUSTED BY HUNDREDS OF CONTRACTORS
“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning
Industry-Leading Contractors Use Contractor Commerce
“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”
Lou Hobaica, Hobaica Services“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”
Bob Reilly, Courtney's Heating & Cooling“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”
Jeremy Shellabarger, Airtron Heating & Air Conditioning“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”
Lizeth Melisa, Comfort Pro“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”
Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning