The Power of Late-Night Shopping: How Contractor Commerce Transforms HVAC Sales
By: Will Housh
In today’s digital landscape, HVAC contractors must meet evolving customer expectations while staying ahead of the competition. For Deljo Heating & Cooling, embracing online sales with Contractor Commerce has been a game-changer, leading to increased leads, higher closing rates, and improved efficiency.
The Late-Night Surge in HVAC Leads
“The biggest surprise? Seeing how many leads roll in between 8 PM and 2 AM. Contractor Commerce captures those late-night shoppers researching their next HVAC system, ensuring we’re the first company they contact.” — Luke W., Deljo Heating
Many HVAC contractors assume that most of their sales happen during standard business hours. However, Deljo Heating & Cooling discovered that a significant number of customers shop for HVAC systems late at night, particularly from the comfort of their couches or beds. By enabling online transactions, they ensure potential customers don’t have to wait until the morning to take action.
Efficiency and Higher Closing Rates
“With Contractor Commerce, our sales close rates skyrocketed to 90%—a dramatic jump from our usual 50-60%. Customers arrive informed and ready to buy, making the sales process seamless and efficient.” — Luke W., Deljo Heating
HVAC contractors often spend time and resources on potential customers who aren’t ready to buy. Before implementing Contractor Commerce, Deljo’s team would frequently visit homes only to find customers still shopping around. Now, the leads that come through Contractor Commerce are already price-conditioned. The result? A streamlined process where contractors spend time only with serious buyers.
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The Power of Shared Quotes: A Single Lead Turning into 10 Sales
“One lead from Contractor Commerce turned into 10 sales in a condo building. The customer shared their quote with neighbors, and because the units were identical, everyone jumped on board.” — Luke W., Deljo Heating
In cities like Chicago, where condo buildings have identical HVAC setups, a single lead can snowball into multiple sales. One Deljo customer received a quote online, shared it with their neighbors, and secured a group purchase. This efficiency and simplicity wouldn’t have been possible without an e-commerce platform like Contractor Commerce.
Transparency: Breaking Old-School Industry Barriers
“Contractor Commerce has allowed us to create more transparency in the HVAC industry. By sharing upfront pricing, we’ve eliminated the biggest objection—price—before even stepping into the customer’s home.” — Luke W., Deljo Heating
Traditionally, many HVAC contractors have hesitated to display pricing online, fearing that competitors might undercut them. But in reality, customers already have access to pricing information from online retailers. Deljo Heating & Cooling has embraced transparency, making the buying process smoother for customers and eliminating time-consuming negotiations.
Immediate ROI and Streamlined Sales
“We saw results immediately. Leads coming from Contractor Commerce already know what they want and have pricing in hand. This has led to better margins and a more streamlined sales process.” — Luke W., Deljo Heating
Deljo’s experience mirrors what many successful HVAC contractors have found: an online store provides an immediate return on investment. When customers have clear expectations before scheduling an appointment, the time spent in the home is significantly more productive.
Ditch the Lead Aggregators—Own Your Leads
“Ditch the lead aggregators and invest in Contractor Commerce. It’s efficient, transparent, and delivers unmatched results.” — Luke W., Deljo Heating
Unlike traditional lead aggregators that sell the same leads to multiple contractors, Contractor Commerce ensures that businesses own their leads. Instead of competing against several contractors for a single job, Deljo now connects with serious customers who have already chosen them before the initial conversation even happens.
The Future of HVAC Sales is Online
Deljo Heating & Cooling’s success story is proof that embracing e-commerce isn’t just an option—it’s a necessity for contractors looking to stay ahead in the modern marketplace. By meeting customers where they are and simplifying the buying process, Contractor Commerce is transforming how HVAC businesses sell, serve, and scale.
Smooth Onboarding, Amazing Support
“The onboarding process was simple, fast, and smooth. The support team was incredible, making sure everything was up and running without a hitch.” — Luke W., Deljo Heating
The transition to e-commerce can feel daunting, but Deljo’s experience proves that with the right platform, the process is seamless. Contractor Commerce’s support team ensures HVAC businesses can get their online store live without unnecessary headaches.
Watch the video above to hear Luke Weiden from Deljo Heating & Cooling share his firsthand experience with Contractor Commerce.
Contact us today to learn more and schedule a consultation. Let’s build a better customer experience together.
The Power of Late-Night Shopping: How Contractor Commerce Transforms HVAC Sales
By: Will Housh
The Power of Late-Night Shopping: How Contractor Commerce Transforms HVAC Sales
In today’s digital landscape, HVAC contractors must meet evolving customer expectations while staying ahead of the competition. For Deljo Heating & Cooling, embracing online sales with Contractor Commerce has been a game-changer, leading to increased leads, higher closing rates, and improved efficiency.
The Late-Night Surge in HVAC Leads
“The biggest surprise? Seeing how many leads roll in between 8 PM and 2 AM. Contractor Commerce captures those late-night shoppers researching their next HVAC system, ensuring we’re the first company they contact.” — Luke W., Deljo Heating
Many HVAC contractors assume that most of their sales happen during standard business hours. However, Deljo Heating & Cooling discovered that a significant number of customers shop for HVAC systems late at night, particularly from the comfort of their couches or beds. By enabling online transactions, they ensure potential customers don’t have to wait until the morning to take action.
Efficiency and Higher Closing Rates
“With Contractor Commerce, our sales close rates skyrocketed to 90%—a dramatic jump from our usual 50-60%. Customers arrive informed and ready to buy, making the sales process seamless and efficient.” — Luke W., Deljo Heating
HVAC contractors often spend time and resources on potential customers who aren’t ready to buy. Before implementing Contractor Commerce, Deljo’s team would frequently visit homes only to find customers still shopping around. Now, the leads that come through Contractor Commerce are already price-conditioned. The result? A streamlined process where contractors spend time only with serious buyers.
The Power of Shared Quotes: A Single Lead Turning into 10 Sales
“One lead from Contractor Commerce turned into 10 sales in a condo building. The customer shared their quote with neighbors, and because the units were identical, everyone jumped on board.” — Luke W., Deljo Heating
In cities like Chicago, where condo buildings have identical HVAC setups, a single lead can snowball into multiple sales. One Deljo customer received a quote online, shared it with their neighbors, and secured a group purchase. This efficiency and simplicity wouldn’t have been possible without an e-commerce platform like Contractor Commerce.
Transparency: Breaking Old-School Industry Barriers
“Contractor Commerce has allowed us to create more transparency in the HVAC industry. By sharing upfront pricing, we’ve eliminated the biggest objection—price—before even stepping into the customer’s home.” — Luke W., Deljo Heating
Traditionally, many HVAC contractors have hesitated to display pricing online, fearing that competitors might undercut them. But in reality, customers already have access to pricing information from online retailers. Deljo Heating & Cooling has embraced transparency, making the buying process smoother for customers and eliminating time-consuming negotiations.
Immediate ROI and Streamlined Sales
“We saw results immediately. Leads coming from Contractor Commerce already know what they want and have pricing in hand. This has led to better margins and a more streamlined sales process.” — Luke W., Deljo Heating
Deljo’s experience mirrors what many successful HVAC contractors have found: an online store provides an immediate return on investment. When customers have clear expectations before scheduling an appointment, the time spent in the home is significantly more productive.
Ditch the Lead Aggregators—Own Your Leads
“Ditch the lead aggregators and invest in Contractor Commerce. It’s efficient, transparent, and delivers unmatched results.” — Luke W., Deljo Heating
Unlike traditional lead aggregators that sell the same leads to multiple contractors, Contractor Commerce ensures that businesses own their leads. Instead of competing against several contractors for a single job, Deljo now connects with serious customers who have already chosen them before the initial conversation even happens.
Smooth Onboarding, Amazing Support
“The onboarding process was simple, fast, and smooth. The support team was incredible, making sure everything was up and running without a hitch.” — Luke W., Deljo Heating
The transition to e-commerce can feel daunting, but Deljo’s experience proves that with the right platform, the process is seamless. Contractor Commerce’s support team ensures HVAC businesses can get their online store live without unnecessary headaches.
The Future of HVAC Sales is Online
Deljo Heating & Cooling’s success story is proof that embracing e-commerce isn’t just an option—it’s a necessity for contractors looking to stay ahead in the modern marketplace. By meeting customers where they are and simplifying the buying process, Contractor Commerce is transforming how HVAC businesses sell, serve, and scale.
Watch the video above to hear Luke Weiden from Deljo Heating & Cooling share his firsthand experience with Contractor Commerce.
Contact us today to learn more and schedule a consultation. Let’s build a better customer experience together.
TRUSTED BY HUNDREDS OF CONTRACTORS
“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air ConditioningIndustry-Leading Contractors Use Contractor Commerce
“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”
Lou Hobaica, Hobaica Services“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”
Bob Reilly, Courtney's Heating & Cooling“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”
Jeremy Shellabarger, Airtron Heating & Air Conditioning“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”
Lizeth Melisa, Comfort Pro“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”
Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning