Episode #17: Understanding the Modern Consumer with Paul Redman
Change Your Filter with Tall Paul
Key Points
- You should be doing business the way that consumers/buyers want to do business.
- You can provide transparency for the consumer without putting your entire price book online.
- You want to answer a customer’s questions, but leave them with a couple more questions to encourage the buying cycle!
- The goal of Contractor Commerce is to meet the modern customer where they are and set them up to thrive over the coming years.
- If you get traffic that has the intent to do business, give them no reason to get off the website. Answer their questions, give them a quote (ballpark), etc.
What is this special episode?
We know you’ve heard Tall Paul interview contractors and professionals around the globe, but have you gotten a chance to learn more about our beloved host and all we do here at Contractor Commerce? In this special episode 17 of the Change Your Filter podcast, we have the host of the Beyond the Tools podcast, Krystal Hobbs, interviewing our VP of Sales, Paul Redman!
We are happy to share this interview with our Change Your Filter audience! Be sure to check out Reflective Marketing’s podcast here!
Who is Paul Redman?
Paul Redman is our Vice President of Sales here at Contractor Commerce. Paul got his start in the home services industry after gaining an opportunity to work for Lennox International. Prior to this job, Paul had no idea of where he wanted his career to go other than wanting to have a career within some facet of the business world.
Paul loved the job and the HVAC industry, and after the 10-year mark of being in home services, he made the decision to dive deeper into the trades. Now, Paul is leading the sales and success team and spreading the word in the trades about the benefits of ecommerce here at Contractor Commerce!
What to Expect
In this episode, you will hear Paul talk about the massive gap in home services between what consumers expect vs. what they want in regard to their buying process. You’ll learn more about the mission & purpose behind Contractor Commerce and how Paul and the team plan to continue helping contractors find middle ground, take the service/product they sell, and meet the consumer wherever they are comfortable (not necessarily their kitchen table).
Throughout the show, you will hear some of the biggest misconceptions that contractors have when it comes to selling online. Paul also reveals some insight behind the price that contractors give consumers for a new system online.
Finally, you’ll learn about the quick and easy process to get a Contractor Commerce store set up on your website, the technical aspects needed, and even hear some contractor success stories!
The Future of Ecommerce in Home Services
Paul feels that there is a window of opportunity where early adopters have the opportunity to leverage the Contractor Commerce online store platform to differentiate from the competition and gain an advantage in the market. The goal is to give the customer what they want by becoming an online seller and an in-person seller at the same time.
Over the next 3-5 years, Paul sees the risk of tech companies (who are not contractors) grabbing consumer attention and market share, leaving contractors with some difficult decisions to make. Not only that, but Paul feels that once manufacturers put their toe in the water start selling online, we will see contractor margins start to decrease.
The time to start taking control of your own destiny and controlling your online customer acquisition strategy is now. With Contractor Commerce, there is a low barrier to entry and very high return on investment. Schedule a demo today at ContractorCommerce.com.
Intrigued? Listen to the full conversation here!
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Episode #17: Understanding the Modern Consumer with Paul Redman
Change Your Filter with Tall Paul
Key Points
- You should be doing business the way that consumers/buyers want to do business.
- You can provide transparency for the consumer without putting your entire price book online.
- You want to answer a customer’s questions, but leave them with a couple more questions to encourage the buying cycle!
- The goal of Contractor Commerce is to meet the modern customer where they are and set them up to thrive over the coming years.
- If you get traffic that has the intent to do business, give them no reason to get off the website. Answer their questions, give them a quote (ballpark), etc.
What is this special episode?
We know you’ve heard Tall Paul interview contractors and professionals around the globe, but have you gotten a chance to learn more about our beloved host and all we do here at Contractor Commerce? In this special episode 17 of the Change Your Filter podcast, we have the host of the Beyond the Tools podcast, Krystal Hobbs, interviewing our VP of Sales, Paul Redman!
We are happy to share this interview with our Change Your Filter audience! Be sure to check out Reflective Marketing’s podcast here!
Who is Paul Redman?
Paul Redman is our Vice President of Sales here at Contractor Commerce. Paul got his start in the home services industry after gaining an opportunity to work for Lennox International. Prior to this job, Paul had no idea of where he wanted his career to go other than wanting to have a career within some facet of the business world.
Paul loved the job and the HVAC industry, and after the 10-year mark of being in home services, he made the decision to dive deeper into the trades. Now, Paul is leading the sales and success team and spreading the word in the trades about the benefits of ecommerce here at Contractor Commerce!
What to Expect
In this episode, you will hear Paul talk about the massive gap in home services between what consumers expect vs. what they want in regard to their buying process. You’ll learn more about the mission & purpose behind Contractor Commerce and how Paul and the team plan to continue helping contractors find middle ground, take the service/product they sell, and meet the consumer wherever they are comfortable (not necessarily their kitchen table).
Throughout the show, you will hear some of the biggest misconceptions that contractors have when it comes to selling online. Paul also reveals some insight behind the price that contractors give consumers for a new system online.
Finally, you’ll learn about the quick and easy process to get a Contractor Commerce store set up on your website, the technical aspects needed, and even hear some contractor success stories!
The Future of Ecommerce in Home Services
Paul feels that there is a window of opportunity where early adopters have the opportunity to leverage the Contractor Commerce online store platform to differentiate from the competition and gain an advantage in the market. The goal is to give the customer what they want by becoming an online seller and an in-person seller at the same time.
Over the next 3-5 years, Paul sees the risk of tech companies (who are not contractors) grabbing consumer attention and market share, leaving contractors with some difficult decisions to make. Not only that, but Paul feels that once manufacturers put their toe in the water start selling online, we will see contractor margins start to decrease.
The time to start taking control of your own destiny and controlling your online customer acquisition strategy is now. With Contractor Commerce, there is a low barrier to entry and very high return on investment. Schedule a demo today at ContractorCommerce.com.
Intrigued? Listen to the full conversation here!
TRUSTED BY HUNDREDS OF CONTRACTORS
“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning
Industry-Leading Contractors Use Contractor Commerce
“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”
Lou Hobaica, Hobaica Services“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”
Bob Reilly, Courtney's Heating & Cooling“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”
Jeremy Shellabarger, Airtron Heating & Air Conditioning“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”
Lizeth Melisa, Comfort Pro“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”
Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning