Why HVAC Contractors Must Let Customers Take Control of the Buying Process
By: Will Housh
Watch the Video:
Contractor Commerce’s plug-and-play eCommerce solution is revolutionizing the way contractors sell. Starting with filters, your website can evolve into a fully functional store offering filters, maintenance plans, and even system installations. The result? More control over the sales process and better alignment with customer needs.
As mentioned in the video, consumers are already buying high-ticket items like cars online, so why not HVAC systems? While contractors have traditionally resisted selling full systems online due to the many variables involved, it’s clear that customers are now more willing than ever to do their research and take steps towards major purchases digitally.
Instant Quotes: The Key to More Sales
One of the most powerful tools you can add to your site is an instant quote or estimate feature. Imagine this: A customer visits your site, sees the option for a quick estimate, and immediately has the information they need to make a decision. It’s fast, it’s transparent, and it positions your company as forward-thinking and customer-centric.
At the end of the day, HVAC customers will go through the buying process online, whether you offer it or not. By providing them with a seamless digital experience, you’re not only meeting their expectations—you’re taking control of the process.
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Why HVAC Contractors Must Let Customers Take Control of the Buying Process
By: Will Housh
In a world where consumers can buy just about anything online—from groceries to cars—HVAC contractors need to keep up with evolving customer expectations. Even though HVAC sales are complex, customers increasingly want the freedom to explore their options and make informed decisions online. But here’s the thing: letting customers navigate the buying process digitally doesn’t mean losing control—it’s about guiding them through it.
Watch the Video:
Contractor Commerce’s plug-and-play eCommerce solution is revolutionizing the way contractors sell. Starting with filters, your website can evolve into a fully functional store offering filters, maintenance plans, and even system installations. The result? More control over the sales process and better alignment with customer needs.
As mentioned in the video, consumers are already buying high-ticket items like cars online, so why not HVAC systems? While contractors have traditionally resisted selling full systems online due to the many variables involved, it’s clear that customers are now more willing than ever to do their research and take steps towards major purchases digitally.
Instant Quotes: The Key to More Sales
One of the most powerful tools you can add to your site is an instant quote or estimate feature. Imagine this: A customer visits your site, sees the option for a quick estimate, and immediately has the information they need to make a decision. It’s fast, it’s transparent, and it positions your company as forward-thinking and customer-centric.
At the end of the day, HVAC customers will go through the buying process online, whether you offer it or not. By providing them with a seamless digital experience, you’re not only meeting their expectations—you’re taking control of the process.
TRUSTED BY HUNDREDS OF CONTRACTORS
“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air ConditioningIndustry-Leading Contractors Use Contractor Commerce
“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”
Lou Hobaica, Hobaica Services“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”
Bob Reilly, Courtney's Heating & Cooling“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”
Jeremy Shellabarger, Airtron Heating & Air Conditioning“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”
Lizeth Melisa, Comfort Pro“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”
Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning