Why An Online Store is an Obligation, Not an Option
By: Will Housh
So, HVAC contractors, when was the last time you made a big purchase without going online to research the product or looking for the best deal? Our guess would be back around 1998 or something like that. Well, the same goes for your customers. That’s why opening an online store isn’t just an option for today’s HVAC contractors, it’s an obligation to fulfill customer demand.
Don’t believe that an online store is a necessity in 2023? It’s time to rethink your priorities. Make it easy for your loyal customers and potential customers to get the service they want and need on your website with an online store.
2023 HVAC Shopping Trends: Why Online?
Launching an online store should be the top priority for HVAC contractors in today’s competitive market. Failing to provide online buying opportunities through your company website can quickly result in customers clicking onward to a competitor that does offer an online store with exactly what they need. In fact, online activity for HVAC products and services has skyrocketed in recent years.
In 2020 alone, the global market for online on-demand home services was estimated at approximately $281.9 billion USD. While this number is quite impressive in itself, the value of the on-demand home services market is projected to increase at a compound annual growth rate (CAGR) of 46.7% over the next four years to reach an incredible $4.1 trillion USD just by 2027.
This enormous shift in consumer preference to online shopping for on-demand HVAC services comes as part of a variety of factors. More recently, the COVID-19 pandemic completely altered the in-person buying habits and behaviors of the typical HVAC consumer, prompting many HVAC professionals and distributors to adopt remote selling habits through online marketplaces.
Beyond digital-focused pandemic influences, the demographics of the most common consumer have also begun to shift. Most Millennial and Gen Z consumers now prefer the convenience of online shopping, as it allows them to conduct their own product and service research and make purchases on their own time, rather than having to deal with in-person or over-the-phone salesmen.
With these two enormous consumer shifts in mind, it’s no surprise that financial experts anticipate the current $3.3 trillion eCommerce market value can explode to a staggering $5.4 trillion just by 2026. With copious amounts of growth among online shopping expected in the coming years, now is the time for HVAC contractors can get their hands dirty in the eCommerce space.
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How Can Contractors Sell More in 2023 and beyond?
Across the board, the HVAC industry is poised for continuous growth — according to the Air Conditioning Contractors of America Association, the market is projected to reach $35.8 billion by 2030. From IAQ filter upgrades and full system installation services to maintenance memberships, HVAC contractors can begin to enhance their share of the market value with an online store.
HVAC contractors who want to scale their business and sell more should consider these strategies to flourish in this digitally-focused consumer era:
- Online consultation services help understand exactly what your consumers are looking for and the best services or products you can keep in stock in your online store.
- Online marketing tactics, such as search engine optimization, social media marketing, and Google My Business management, drive online users to your website and store.
- Online shopping capabilities within your HVAC website highlight the top services and products you have to offer while allowing users to conduct their own research.
How to Add a Shop to Your Existing Company Website
To help contractors reach more customers and stand out from the competition, we’ve got resources to help you know exactly how to add a profitable online shop to your existing company website. Contractor Commerce software enables contractors to embed online stores onto your existing HVAC website in as little as 5 minutes via our plug-and-play online store services.
With the fully customizable online store platform, HVAC professionals can sell filters, maintenance memberships, and even fully installed systems directly from an existing company website. After setting up your pricing and margins, you can even stock HVAC filters and ship them directly to customers on your behalf, saving you significant time and money.
To support consistent online store operations, the Contract Commerce Command Center also has 24/7 access to store notifications and reports that empower contractors to assess performance and never miss a sales opportunity. During our webinar, Paul will be sure to dive even deeper into the various Contract Commerce capabilities to demonstrate how your HVAC company can benefit.
Watch Recorded Webinar
Industry leader Paul Redman discusses exactly why your HVAC business MUST have an online store. To learn more about the surging need for online HVAC stores, best-selling strategies when getting started, and how to add an online shop to your company website. Click the link to watch the full webinar: CLICK HERE
Why An Online Store is an Obligation, Not an Option
By: Will Housh
So, HVAC contractors, when was the last time you made a big purchase without going online to research the product or looking for the best deal? Our guess would be back around 1998 or something like that. Well, the same goes for your customers. That’s why opening an online store isn’t just an option for today’s HVAC contractors, it’s an obligation to fulfill customer demand.
Don’t believe that an online store is a necessity in 2023? It’s time to rethink your priorities. Make it easy for your loyal customers and potential customers to get the service they want and need on your website with an online store.
2023 HVAC Shopping Trends: Why Online?
Launching an online store should be the top priority for HVAC contractors in today’s competitive market. Failing to provide online buying opportunities through your company website can quickly result in customers clicking onward to a competitor that does offer an online store with exactly what they need. In fact, online activity for HVAC products and services has skyrocketed in recent years.
In 2020 alone, the global market for online on-demand home services was estimated at approximately $281.9 billion USD. While this number is quite impressive in itself, the value of the on-demand home services market is projected to increase at a compound annual growth rate (CAGR) of 46.7% over the next four years to reach an incredible $4.1 trillion USD just by 2027.
This enormous shift in consumer preference to online shopping for on-demand HVAC services comes as part of a variety of factors. More recently, the COVID-19 pandemic completely altered the in-person buying habits and behaviors of the typical HVAC consumer, prompting many HVAC professionals and distributors to adopt remote selling habits through online marketplaces.
Beyond digital-focused pandemic influences, the demographics of the most common consumer have also begun to shift. Most Millennial and Gen Z consumers now prefer the convenience of online shopping, as it allows them to conduct their own product and service research and make purchases on their own time, rather than having to deal with in-person or over-the-phone salesmen.
With these two enormous consumer shifts in mind, it’s no surprise that financial experts anticipate the current $3.3 trillion eCommerce market value can explode to a staggering $5.4 trillion just by 2026. With copious amounts of growth among online shopping expected in the coming years, now is the time for HVAC contractors can get their hands dirty in the eCommerce space.
How Can Contractors Sell More in 2023 and beyond?
Across the board, the HVAC industry is poised for continuous growth — according to the Air Conditioning Contractors of America Association, the market is projected to reach $35.8 billion by 2030. From IAQ filter upgrades and full system installation services to maintenance memberships, HVAC contractors can begin to enhance their share of the market value with an online store.
HVAC contractors who want to scale their business and sell more should consider these strategies to flourish in this digitally-focused consumer era:
- Online consultation services help understand exactly what your consumers are looking for and the best services or products you can keep in stock in your online store.
- Online marketing tactics, such as search engine optimization, social media marketing, and Google My Business management, drive online users to your website and store.
- Online shopping capabilities within your HVAC website highlight the top services and products you have to offer while allowing users to conduct their own research.
How to Add a Shop to Your Existing Company Website
To help contractors reach more customers and stand out from the competition, we’ve got resources to help you know exactly how to add a profitable online shop to your existing company website. Contractor Commerce software enables contractors to embed online stores onto your existing HVAC website in as little as 5 minutes via our plug-and-play online store services.
With the fully customizable online store platform, HVAC professionals can sell filters, maintenance memberships, and even fully installed systems directly from an existing company website. After setting up your pricing and margins, you can even stock HVAC filters and ship them directly to customers on your behalf, saving you significant time and money.
To support consistent online store operations, the Contract Commerce Command Center also has 24/7 access to store notifications and reports that empower contractors to assess performance and never miss a sales opportunity. During our webinar, Paul will be sure to dive even deeper into the various Contract Commerce capabilities to demonstrate how your HVAC company can benefit.
Watch Recorded Webinar
Industry leader Paul Redman discusses exactly why your HVAC business MUST have an online store. To learn more about the surging need for online HVAC stores, best-selling strategies when getting started, and how to add an online shop to your company website. Click the link to watch the full webinar: CLICK HERE
TRUSTED BY HUNDREDS OF CONTRACTORS
“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air ConditioningIndustry-Leading Contractors Use Contractor Commerce
“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”
Lou Hobaica, Hobaica Services“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”
Bob Reilly, Courtney's Heating & Cooling“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”
Jeremy Shellabarger, Airtron Heating & Air Conditioning“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”
Lizeth Melisa, Comfort Pro“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”
Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning